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Introduction
Gary L. Lilien is Distinguished Research Professor of Management Science in The Smeal College of Business Administration at Pennsylvania State University and is also co-founder and Research Director of the Institute for the Study of Business Markets at Penn State, the world's preeminent academic-practitioner organization aimed at fostering education, interchange and research in business to business markets (www.isbm.org). Dr. Lilien received his BS, MS and DES degrees from Columbia University in 1967, 1968 and 1973 respectively. Prior to coming to Penn State in 1981, he taught at MIT’s Sloan School of Management from 1973-1981
His research interests are in business marketing, marketing engineering, market segmentation, new product modeling, marketing-mix issues for business products, bargaining and negotiations in business markets, modeling the industrial buying process, and innovation diffusion modeling. He is the author or co-author of twelve books (including Marketing Models with Phil Kotler and Marketing Engineering with Arvind Rangaswamy) and over 90 professional articles. He was departmental editor for Marketing for the journal, Management Science; is on the editorial board of the International Journal for Research in Marketing; is functional Editor for Marketing for Interfaces, and is Area Editor at Marketing Science. He was Editor in chief of Interfaces for six years.
He belongs to INFORMS, the American Marketing Association, the Product Development and Management Association, and the European Marketing Academy. He has served on the NSF advisory panel for the Decision and Management Sciences program.
He is the former President as well as Vice President/Publications for The Institute of Management Sciences. He is VP for External Relations and an Inaugural Fellow of the European Marketing Academy and serves on the board of directors of the INFORMS College on Marketing. He is an Inaugural INFORMS Fellow, was honored as Morse Lecturer for INFORMS and also received the Kimball medal for distinguished contributions to the field of operations research. He has received honorary doctorates from the University of Liege, the University of Ghent and Aston University.
He consults for many companies including Arcelor, AT&T, BP, CTCA, Dow, DuPont, Eastman Chemical, Exelon, Federal Reserve Bank, GE, Goodyear, IBM, Pillsbury, Pfizer, Pitney Bowes, Sprint and Xerox. He is a principal of the Marketing Engineering consultancy, DecisionPro (www.decisionpro.biz).